Travelogue Assignment Example | Topics and Well Written Essays - 250 words

Travelogue - Assignment Example ty of Tokyo was established and remained the capital until 1943, when it was established as a municipality and merged with the metropolitan prefecture of Tokyo. The duration of my trip would constitute one week. To get to Tokyo, it will cost approximately $1000-$1500, depending on the season. Due to Travelocity.com website, it can be found out that there are several flights a day that will begin my course to get there. Since I am on budget, the Japan National Tourism Organization website recommends staying in a small inn or hotel, because Ryokan, a residential building where meals are provided, can be quite expensive. I chose the Hilton in Tokyo because it is located close to the airport and while it was not the cheapest alternative, it was one of the lowest price hotels. There are many avenues of public transportation that are relatively inexpensive, so I will be able to easily get around the city. Places I would like visit during my stay in Tokyo are Disneyland Tokyo, the National museum of Emerging Science and Innovation and Sanrio Puroland. I would also like to walk downtown, as it is famous for having lots of different shops. I do not think I have a plan for eating; I would like to walk the city and taste some of the local cuisine. I would also ask hotel personnel what they recommend. I think one of the best ways to find where the great food hotspots are is to ask the local population. By the end of my trip, I would hope to have learned a great deal about the culture and the customs of the city. I am sure that by the end of the trip, I will have learned some of the cultural rules and etiquettes that make the city unique as well. In order to undertake my trip, I am going to save a lot of money so that I am able to find and to afford the hotel I would like to stay at. I would also need quite a bit of money to be able to go to all of the places that I would like to see; according to the official Japanese Travel website, food and accommodations can be quite

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 1250 words

Consumer Behaviour - Assignment Example Sachdev & Verma (2002) established that consumers are not only influenced by the appearance of a new product. Rather, their decision is highly dependent product promotion. Lush Cosmetics has developed men’s lotion as a start of diversification of its product line. Aqua Mist is a light weight body lotion that has a smooth texture, which the company associates with the desired fragrance among consumers. This aspect is viewed by the management as the justification for the new brand in the market. The company plans to produce different categories with regards to prices and size. Nessim and Wozniak (2009) suggest that consumers differ in demand preference. It is with this respect that the company decided to develop men’s lotion to cater for male consumers equally as past products have always catered for feminine needs. The reason as to why the company made the decision is to utilize the existing opportunity since no other company produces such variety for men’s lotion . Consumer preferences differ and hence for the company needs to satisfy a wide range of needs the lotion has to be produced in varying sizes, colors, scents and quantities. This strategy will enable the company to effectively accomplish market segmentation, targeting and position its products, thereby maintaining competitiveness. This approach to marketing has been applied to enhance performance and sustainability (Sachdev & Verma, 2002). Consumer Behavior Blackwell et al (2005) establish three phases of consumer decision making process which includes need recognition, information search and alternative evaluation and selection. Need recognition involves the realization that a need exists based on desire to acquire an item or service or may be prompted by a stimulus in the environment such as advertisements which create awareness. The marketers play a great role in influencing buying behaviour depending on their convincing degree. A buyer may not be aware of a product but through m arketing, he is made aware that such thing exists and, hence, he/she develops a desire to purchase or he may not be interested in the product based on age, attitude, emotions, and perceptions of the product, culture where taboos prohibit use of certain products (Hoyer & Macinnis, 2009). For a company to successfully introduce a new product in the market, it has to evaluate fully how the product will be adopted by the consumers. Consumers always demand value for their money when they making any purchase. Companies always seek to understand consumer behavior with respect to product development (Blackwell et al, 2005). Customer preferences change with time and, therefore, continuous assessment of the market is needed. The aim of research is to make sure customers derive satisfaction after consuming the goods, hence, buy more. Buyers’ behaviour is determined by various factors such as attitudes, personality, motivation, gender and the environment in general among others (Folkes, 2006). On the other hand, Blackwell et al (2005) argue that buyer’s behaviour is prompted by need or problem recognition. They make purchases but not all goods are up to expected standards hence customers are bound to make complaints. According to Hayes (2008), the successful development of a new product is highly dependent on the consumer. Consumers tend to be subjective with the kind of products or services they